The Benefits Of Translation For Your Website


When it comes to competing at the global level, being able to have your website in multiple languages puts you well ahead of the competition. This is especially true if you are offering a service or have worldwide free shipping, as people are more likely to trust larger names that still serve their markets. For this reason, a large number of companies have turned to translation services, such as those offered by, to make sure that they are reaching as many customers as they can. Here are a few more reasons that translation is a great idea for your company.

  1. Fewer Questions

One of the most expensive part of any customer oriented business is paying for customer service. This is because people expect to talk to a real person when they send an e-mail or call. However, if you don’t have staff members who speak a specific language or who are scheduled to be doing that customer service work, you end up with extra expenses that you didn’t account for. Translation allows you to include FAQ questions, link to support in people’s native language, and generally cut down on the number of inquiries you receive as a whole.

  1. International Brands

If you are trying to be the top seller in a niche, you know that the number of people who know about you and who recognize you as a reputable brand is one of the most important components of your business plan. Even if people aren’t buying your service, when they talk to friends who are looking for services, they will generally recommend the company that they have heard the most about. When companies make their content available in multiple languages, more people will be able to remember and recommend the company, creating greater levels of brand recognition.

  1. You Look More Customer Oriented

People are used to major brands and companies not having information available in the language that they speak normally. In fact, this is generally the basic expectation, making it so that companies that do go above an beyond are looked at as having a more customer oriented mindset. Even though translation will only take you a few hours of your time if you send off the work to another company, in the eyes of your customers it is a large undertaking that you have done solely to benefit them. When customers feel like they are appreciated and that a company shares their beliefs, they are more likely to trust that company and to recommend it to people in their social circle.

Running an eCommerce business? You can easily Translate Shopify with Localizer. As you can see, having your website translated doesn’t take very long, but it can bring you benefits for years to come. Being able to bring in more customers, get a larger share of the market, inspire loyalty in customers, and build your brand recognition are all things that people should strive for, no matter what kind of business they are running. A few simple clicks is all it takes to get started with the translation process, so why not get started today?